Protecting Your Privacy

Here at the Make Believe Bus, we know how important personal information is and we are 100% committed to protecting the privacy and security of you and your information. All of us at Make Believe Bus use internet sites and we expect our information to be treated fairly and respectfully. Because of this, we don’t want to take your security lightly and will do everything we can to make sure you feel happy and safe using our services.

Below we have outlined what information we collect, how we use it and how it is stored. We hope this is clear and puts your mind at ease! If you have any questions or concerns, drop us a line at

How we use your Information

We collect and use your information in a variety of different ways. Below shows you what we use your information for –

Your name and contact details

How we use your name & contact detailsWhy?
To reply to messages sent via the contact form on the homepage or sent direct over emailIf we don’t have your name and contact details, it’s tricky for us reply to you!
Sending you information by email such as new products, discounts and offersWe only do this with your permission, but we would love to keep in touch with you, and who knows what offers we may send you.
Fraud prevention and detectionTo prevent and detect fraud against you or Make Believe Bus – rare, but we have to do this.

Your contact history with us

This includes phone calls, emails and social media correspondence that we’ve had with you.

How we use your contact historyWhy?
Provide customer serviceWe want to provide the best service for you and storing your contact history with us means we can provide this.
Train our staffTo be able to provide the best service we can, we use your contact history with us to train our staff and further improve our services to you.

Information about your phone or laptop and how you are using our website

When you browse our site, we collect information such as browser type, language preference, referring site, time and date and the IP addresses of users.

How we use information about your phone or laptop and how you use our websiteWhy?
Improve our website and your browsing experienceTo give you the best browsing experience.
Protect our websiteTo prevent and detect fraud against you or Make Believe Bus and to meet our legal obligations about looking after your data.

Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotionsWhy?
Run the survey, competition or promotion and to contact you afterwardsIf we can’t use your entry, you can’t win! If we can’t contact you, we can’t let you know you’ve won!

We understand that you may not want to give us any of this personal information and we totally respect that. However, please be aware that if you do not then you may not be able to buy from the site or receive the best overall customer experience.


We may collect statistics about how you use our website. We may display this information publicly or provide it to others. However, we will not disclose personally-identifying information other than as described below.

Sharing your Information

We do not and will never sell or rent any of your personal data to any third party. We respect and value your personal information and will only share it with people who need to know to improve your customer experience but it will never be sold. This is our promise to you.

That being said, we do share your information with the following people as part of us providing our services to you:

  • We supply your information to employees, contractors and affiliated organisations that –
    • need to know that information in order to process it on Make Believe Ideas Ltd behalf or to provide services available at Make Believe Ideas Ltd websites.
    • have agreed not to disclose it to others. Some of those employees, contractors and affiliated organisations may be located outside of your home country; by using Make Believe Ideas Ltd websites, you consent to the transfer of such information to them.
  • We disclose personal information in response to a subpoena, court order or other governmental request, or when Make Believe Ideas Ltd believes in good faith that disclosure is reasonably necessary to protect the property or rights of Make Believe Ideas Ltd, third parties or the public at large.

We may provide third parties with aggregated by anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing Emails

We would love to keep you up to date with everything that is happening at Make Believe Bus such as new products, events or offers. If you have said we can, we’ll send you marketing messages by email.

Stopping Marketing Emails

You can stop receiving marketing emails from us at any time by contacting us directly.

Please be aware that it may take several days for you to be removed from our list and you may still end up receiving emails from us in that time. We can only apologise for the delay and we hope this will be a quick process!

Keeping your Information

We will only hold your information for as long as you are a customer. If you no longer wish to be a customer, you can contact our team and request for us to delete all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes or prevent fraud and abuse, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Business Transfers

If Make Believe Ideas Ltd, or substantially all of its assets, were acquired, or in the unlikely event that Make Believe Ideas Ltd goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Make Believe Ideas Ltd may continue to use your personal information as set forth in this policy.


Advertisements appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognise your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Make Believe Ideas Ltd and does not cover the use of cookies by any advertisers.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Make Believe Ideas Ltd uses cookies to help us identify and track visitors, their usage of Make Believe Ideas Ltd website, and their website access preferences. Make Believe Ideas Ltd visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Make Believe Ideas Ltd websites, with the drawback that certain features of Make Believe Ideas Ltd websites may not function properly without the aid of cookies. Plugins such as Google Analytics on our website also use cookies for analytics and to enhance the user experience.

Your Rights

You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used (that’s what this page is for!).
  • The right to access the information we hold about you.
  • The right to request the correction of inaccurate personal information we hold about you.
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
  • The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time.
  • The right to request that we transfer or port elements of your data either to you or another service provider.

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to How we Protect Your Privacy

We may change this page from time to time to reflect how we are processing your data. If we make significant changes, we will make that clear on the Make Believe Bus website or other Make Believe Ideas services or by some other means of contact such as email so that you are able to review the changes before you continue to use Make Believe Bus’s website or services.